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In today's music industry, the removal of industry gatekeepers and the improved accessibility to equipment and production software, has made it easier than ever to start making music. Unfortunately, this has made it even more difficult to get your music heard. While you may look to release your music with the aim of growing your fan base through increased streams and album sales, today's music industry has shifted to one that doesn't pay too well for the music directly, especially as an upcoming artist.
In this blog post, we will discuss 3 of the best music placement opportunities for musicians that give you a chance to get your music heard and to earn an income from your music, without the need to sell albums or earn streams.
Sync Licensing
Sync licensing is the process of licensing music to be used in film, TV shows, commercials, and video games. It's a great way for musicians to get their music in front of a large audience and earn extra income. There are several companies that specialise in sync licensing, such as Musicbed and Songtradr. These companies work with music supervisors to find the perfect song for a particular scene or ad. You can submit your music to these companies, and if selected, your music will be licensed and placed in various media.
This revenue stream for your music can often be a lucrative one, according to a study conducted by Berklee College of Music, sync licensing can account for up to 50% of a musician's income. Not only that, sync licensing can be a great source of passive income as once your music is licensed, you will be earning royalties every time your track is used.